Through the hub and spoke model, WT Café provides food delivery to exclusive accounts in several target markets.
Schools (Private and Public)
The opportunity for schools is significant. New food companies, restaurants, and local caterers are competing every day to get a piece of the $42 billion total school food service market. There are 60 million kids in the U.S., which means 60 million lunches are eaten at school each day. Schools are the ideal place to expose kids to foods and brands they will love for life, like WT Café. At this time, we partner primarily with private schools, preschools, and charter schools to become their exclusive food service provider. School food service in these non-public market segments is a $12 billion industry alone. WT Café offers multiple products and services, including: breakfast, lunch, snacks, fundraisers, school event catering, sports and athletic team meals. Some schools include meals in tuition or boarding programs, which provide guaranteed cash flow and revenue. If schools prefer optional meal programs where parents choose whether to participate, our subscription meal plans provide incentives for parents to sign up for the full semester or year.
Our long-term goal is for WT Café to become the undisputed market leader for food that kids love and parents trust. In order to achieve that goal, we focus on being the exclusive food service provider everywhere kids learn and play. That means we don’t limit ourselves to just school food delivery. School feeding programs are easy targets and the foundation of every WT Café business, but their ultimate value is as a gateway to the end customer (parents).
Non-school target markets for WT Café include: summer camps, child and community activity centers, museums, athletic training facilities, and anywhere else kids learn and play. Summer camps alone represent a $7B industry. Serving local camps provides a year-round operation and a more diverse customer base as campers are often not reached through traditional school accounts.
A WT Café business does not shut down when the school year ends. Our franchise owners have the opportunity to generate year-round revenue, and still have their weekends and weekday nights free for personal and family activities.
WT Café is the Right Balance for your busy life.
Parents will do just about anything when it comes to making sure their kids get the very best education. Take fundraising, for example. From participating in candy bar sales to silent auctions, schools have utilized all sorts of creative ways to generate needed cash. With so many poor fundraising choices today, parents generally are overwhelmed and frustrated by the program. Many parents simply write a donation check rather than participating in a fundraising activity that provides little value to them.
Just another way WT Café franchise owners can drive additional revenues by leveraging existing products in an additional $5 billion fundraising market segment.
Feeding kids and families is big business. The market opportunity is huge and many companies are vying for a piece of it. That has resulted in a highly fragmented market, with no single brand assuming the dominant leadership position.
Market fragmentation plus industry trends create a unique opportunity for WT Café, the premium provider of fresh food for kids and families, to steal market share from existing providers and become the undisputed market leader.
Current incumbent providers include:
- National School Lunch Program
- National Food Service Providers
- Regional Food Service Providers
- Local Catering Companies
- Grocery Stores
- Local Restaurants
- Fast Food Concepts
- Other Healthy School Food Companies
- Kraft Lunchables and other Meal Kits
- Mom and Dad and a Brown Bag
Collectively, our franchise owners have taken local market share away from each of the above incumbents. We offer a higher quality, premium product than our competition and are well positioned to capture competitor accounts and gain market share in every location we enter.
It’s the Right Time for WT Café.
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