Industry Trends

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Industry Trends

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"Food prep delivery is the new fast food."

− Techcrunch.com, July 5, 2014

 

WT Café responds to three critical 21st century needs for American families.

Trend #1: HEALTH

The obesity crisis is staggering and we must take action before it is too late. The World Health Organization calls childhood obesity one of the most serious public health threats of the 21st century, putting children at serious risk for Type 2 diabetes, asthma and heart failure.  We are raising the first generation ever that is not expected to outlive their parents. 

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This unfortunate situation has touched us all, from sparking a conversation on human acceptance to inspiring many to change eating habits. People are increasingly turning away from fast and processed food and instead choosing fresh and healthy foods for themselves and their families.

Children don’t know a French fry until they’re introduced to it, and that’s happening at very young ages today. A childhood filled with poor nutritional choices leads to childhood obesity, and overweight and obese children have an 89% chance of growing up to be overweight or obese adults. Even worse, only 1 in 200 overweight or obese adults ever regain a healthy weight. By improving the quality of foods that families and kids eat, WT Café is making a huge impact on the health of our nation.

Millenials (born 1980-2000) are leading the healthy eating movement – and now that they are starting to have children, their influence will pave the way for healthy eating in future generations. Studies show that the Millenial generation is currently our nation’s largest living generation, bigger in numbers and economic force than even the baby boomers, and more committed to spending money on healthier food than any generation before. Generation Z (the generation AFTER the Millenials) is even more willing to pay a premium for eating healthy foods than the Millenials.

These powerful demographic trends mean the next several decades will reflect a major shift in expectations of the freshness and quality of food, especially for kids and families.

It’s the Right Time for WT Café.

Generational Chart

Trend #2: KIDS’ FOOD

"The way to develop long-term customers is to hook them early in life."

− - David Sprinkle, Packaged Facts

At WT Café, we are inspired by the story of McDonald’s founder Ray Kroc – the first restaurant-preneur to specifically target children and families. Rather than market to adults like his competition, Mr. Kroc built an empire by strategically selecting sites within a one-mile radius of schools to capture kids’ and families’ attention. He invented the Happy Meal and built playgrounds on location. He knew if he established a loyal, trusting relationship with kids and families early on, he would have customers for life – he was right. Since 1940, McDonald’s has opened 36,000 locations worldwide and has become an icon for brand loyalty and franchise success.

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Similarly, WT Café is building nationwide brand loyalty by feeding the youngest generations. Since half of a child’s daily calories are consumed during the school day, we started by serving schools. We soon expanded our customer base by taking the concept beyond schools to everywhere kids learn and play. By focusing on the youngest generations, WT Café builds loyal, trusting relationship with families early on, positioning the brand for customer relationships that last a lifetime.

The $1 trillion restaurant industry has increasingly shifted toward healthy kids’ food as a culinary focus. Just ask the thousands of chefs in the Culinary Federation of America, who for each of the past several years have voted healthy, allergy-friendly kids’ meals as some of the hottest industry trends. The WT Café concept addresses many of these top trends, and the movement has only begun.

Not a bad place for a motivated business leader to be – aligned with an emerging, rapidly growing brand like WT Café in a hot, trending industry like fresh, healthy food for kids and families. 

It’s the Right Time for WT Café.

 

Trend #3: TECHNOLOGY

 

"Technology empowers people to do what they want to do."

− - Steve Ballmer, Ex-CEO of Microsoft

 

Technology and the Internet have redefined every industry, streamlining our daily lives in unprecedented ways. It has changed the way we live, from how we interact with our friends to how we shop and buy. Technology has made the speed of life faster than ever before. Consumers now get information, entertainment, and services in the exact moment we want, increasing the pace of everyday decisions.

Smartphones are getting smarter and use massive amounts of data to create personalized experiences that simplify our lives. Over two-thirds of people on earth have access to a mobile phone, and that number is growing by the billions every year. Mobile apps today are increasingly analytic, and can predict consumer behavior like never before.

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Social media has created real time communication of current events. Not only is social media breaking the news, it is becoming part of the story. It touches lives and shapes memories. Today, we are all reporters. Social media is where customer conversations happen – where brands are built, defended, and defined.

People are turning to the Internet to conduct their everyday activities and organize their lives, which includes ordering and paying for food. In this new age, convenience is king. Companies like WT Café that are positioned to take advantage of these trends will become the iconic brands of the future.

It’s the Right Time for WT Café.

Curious about the details of our business model? Want to learn more about how WT Café acquires customers?

Download Franchise Packet!

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Call Franchise Recruitment
800-681-4207

Our experts will contact you directly to answer all your questions and get you started on a path to WT Café Franchise ownership!

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