Business Model

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Business Model

"The $1 trillion food business is ‘ripe for disruption’… Nothing’s more important than what you put in your mouth three, four, five times a day."

− - Steve Case, Founder of AOL

The food industry is changing rapidly as Americans of all ages embrace the healthy food movement and technology becomes universal. These recent societal changes have triggered a seismic shift in consumer tastes and habits, permanently altering the way food is sourced, prepared, ordered, and delivered to the customer.

Families are busier and more stressed than ever. Today’s 24/7 lifestyle requires parents to juggle dual careers, their relationships, and their kids’ school and extracurricular activities. With such demanding schedules, it’s hard to find time to prepare healthy, nourishing meals. Studies show that Americans eat out an average of five times per week. Parents often choose fast food because it’s easy, but often feel guilty for not providing fresh, healthy foods for their families.

WT Café offers a solution to this problem by delivering fresh foods everywhere kids learn and play. We provide parents with a convenient way to outsource meal-making for their families and feel good about it. WT Café was founded with the belief that healthy foods can be delicious, and that by consuming them regularly, kids will choose to eat them over less healthy alternatives. Tens of thousands of parents across the country trust WT Café to feed their families – and more parents are signing up every day. Some call it a perfect storm. We call it the perfect time for WT Café.

Hub And Spoke

WT Café is a food delivery service that prepares and delivers fresh food for kids and families. We cook from scratch in local kitchens using pure ingredients that maximize nutrition and taste. We deliver meals to schools, camps, museums, and everywhere kids learn and play. WT Café is the solution for busy families looking for a healthy, convenient alternative to fast and processed foods. With WT Café, parents no longer have to choose between nutrition and convenience…they can have both.

Unlike traditional food concepts, WT Café does not operate from a physical storefront. Instead, customer transactions are handled online, eliminating many costs associated with running a brick-and-mortar business.

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WT Café offers a powerful distribution infrastructure through its use of the traditional “Hub and Spoke” business model. Through a hub and spoke model, WT Café prepares all food at the central commissary kitchen (the “hub”) and distributes it to client locations (the “spokes”) where customers await food delivery. Where others fail or cannot afford anything other than processed food options, WT Café is able to raise the bar of food quality by aggregating 1000’s of meals produced in one centralized location. Centralized production enhances quality control, reduces labor and equipment costs, drives volume discounts and increases overall efficiencies while realizing unprecedented scalability through unlimited delivery networks within a single territory. Kids have to eat every day. Prepaid orders means our franchise owners are building a predictable annuity, cash flow business. Imagine a business where you can double or triple your market share simply by adding new accounts!

With WT Café, Franchise Owners penetrate deep into their local markets by securing exclusive food contracts and delivering fresh meals everywhere kids learn and play. Here’s how it works: WT Café secures exclusive food service accounts everywhere kids learn and play. Customers place orders online to be delivered to client locations. WT Café prepares fresh foods daily in a local commissary kitchen. WT Café delivers food to drop sites for distribution to customers. Kids and families eat healthy, WT Café franchise owners grow a thriving business, and everyone feels good!

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Download Franchise Packet!

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Call Franchise Recruitment
800-681-4207

Our experts will contact you directly to answer all your questions and get you started on a path to WT Café Franchise ownership!

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